DMR

DMR was kicked into life in the winter of 1995; the idea was to make UK designed bike parts that worked for the way we liked to ride.

The most interesting thing about being in this industry is seeing the evolution of riding and the relationship of product development. Riders take their bikes to the limit and beyond pushing for improvements allowing them to go further, faster, higher or whatever. Occasionally a new product appears that can lead riders off in totally new directions and the cycle continues of innovation leading progression or vice versa. We are fully involved in this loop to bring product innovation on and push things forward.

We understand that in order for our sport to remain healthy we need to chip in. In the UK alone we support many riders, world cup level BSX and DH racers through to guys that can clear any jump, with style. We also support many small events and sponsor several major events or races throughout the season we've even 'adopted' some trails recently to keep a local council happy.